iQ Font
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- 11 Responses
- Tyler
Interesting new type project fueled by Toyota.
- WeLoveNoise0
looks like the simpsons font
- jimzyk0
HAHA ! i like it, nice idea toyota.
fun to make
- MrDinky0
I think they made the font and drove the car in the shape
- Horp0
I can't find it anywhere on the googles, but I swear this was an Emigre font by Keedy or Barry Deck in the 90's.
- Horp0
emigre
- Wooops, hahaha, so this isn't google then?Horp
- Lazy QBN programmers!dropdown
- have you broken the internet again?shitehawke
- BaskerviIle0
nasty. nothing to do with the car.
This is just a (pretty crappy) idea someone had and sold it to the client.
What makes it worse is that it's a horrible font, a lot of effort for nothing
- utopian0
great marketing & PR stunt, poor results
- Justin0
Why do they bother with the whole 'making of' aspect, why not just make a good commercial based on an IDEA?
- BaskerviIle0
why do people (particularly the advertising industry) not understand that creativity is thinking, it's strong ideas, not about the implementation.
Tell the customer why they should buy the car, in whichever way you can, be as creative as possible. But if you think make a font out of skidmarks is the answer then you are clearly misguided. I'm a type geek and it doesn't even interest me enough to read up on the car – only enough to post about it on a design forum ;)
- chow0
- Rand0
brand identification through typeface giveaway? let me think about this... never mind, I don't care