most recognisable/strongest brands
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- kelpie0
ASDA
was thinking about this on the way to work. Passed a big roadside advert for them and the whole thing just screamed the ASDA brand. Type, the people being photographed, the tone of voice, the actual messaging, the saturated green everywhere - you really would have to live in a cave not to recognise it at the tiniest glance.
There's one that's not just about art/design wanks and tech geeks like us too. ASDA is about as common and populist as you get.
Your gran recognises the ASDA brand
- always late to the partykelpie
- cheers for that, exactly what I was talking aboutBaskerviIle
- yay! I did good!kelpie
- I actually wouldn't. But hey, I'm a soldier of pretension for the aspirational middle class.Nairn
- typist0
coca cola - the red and swash
ibm - the blue
mcdonald -the M, the smell, the red and yellow
levi's - the red and tag
- honest0
Apple, white and grey backgrounds and literal iconic logo.
- dyspl0
there's a difference between strongest visual recognition and most known companies IMO.
- moth0
Virgin.
Guinness.I don't find apple at all strong. White and grey could be just about anybody who is unwilling to dedicate themselves.
- neue75_bold0
t—mobile..
- BaskerviIle0
- Orange
Easyjetdigdre - i looked at the url after the prev. notedigdre
- average joe wouldn't have a clue what brands these areBluejam
- nonsense, straight away they're obviouskelpie
- didnt know easyjet - but knew orange of course...jimzyk
- i agree, most of the public in the UK would get these two.23kon
- I think 99% of the british public would get orange and probably 50% for easyjetADP
- something like this without the logo is very iconic too http://farm4.static.…ADP
- Orange
- neue75_bold0
vodafone
- Dancer0
I think the is a strong difference between a strong brand and one that is plastered in front of our eyes 5-10 times a day so we associate that font with that brand. a la your example
- honest0
I think look and feel will change according to campaigns, but are you after consistent brand application? It is a good argument for having a good strong logo.
- BaskerviIle0
The economist
- Peter0
Ikeas logo does a good job.
It maches its colors with its birthplace,
and, imho, matches its form to its products.
- Kiko0
- dyspl0
think to be clever we should look at the complete brand material :
logo, stationary applicaiton on vehicules, packaging etc...nike logo is recognable justbecause it's nike and we see it everywhere since we're 5 years old. same goes for coca-cola or Mcdonald's etc...
the strongest branding could be your local bookstore, known by a very few people.
- neverblink0
United Colors of Benetton
- neue75_bold0
Calvin Klein
- digdre0
does this count aswell?