convince client
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- ukit
It's a situation I'm sure many have been in - you present three options and the client chooses the worst one.
How do you convince the client to choose the best design when they have shit taste and bad ideas?
- zerocool0
Do not concept an idea you think is the worst one
- ernexbcn0
pics of client
- d_rek0
You're the designer. You need to provide examples of good design and explain why it's good. Fight for what's right. Also throwing numbers at them and saying things like your ROI is going to be shit because you suck at life.
- VectorMasked0
too late i assume...
i just present 2 good options, instead of 2 good ones and a bad one.
- inevitably they will ask that one of those be modified to look like the bad one you tossed out.zenmasterfoo
- VectorMasked0
as soon as they pick the worst concept... interrupt them by saying how certain elements, images or whatever worry you in that concept coz they might not print "right" due to... *throw a bunch of exagerated lies and bullshit*... , and instead you would highly recommend the other 2 concepts.
- harlequino0
*puts on paper GetRefresh mask
Oh, lookit ukit. He sucks and has a sucky thread. All concepts probably sucked, you loser!;) ok, got that out of my system.
Anyway, did you ask what it was about the chosen one they liked? Yeah it's easy to say never put out one you yourself dont feel good about, but that's not always possible.
Is it possible to find what they like, and then refine it to bring the whole piece up to snuff?- http://img262.images…TheBlueOne
- Me and GetRefresh are buddiesukit
- trooperbill0
Dont show them 3 designs - what are you doing dude... only ever show them one and spend the rest of the time making revisions. trust me the client will thank you and it will help because you'll have conviction in your choice when presenting.
- ukit0
Not the situation I'm currently in - just in general
- VectorMasked0
I personally have almost stopped showing 3 concepts like used to. Same at work. It's better to show 1 or 2 than 3 turds. And this is the promise before we even start the project, that we'll have 1 or 2 concepts depending on the client and project. This way everybody ends up happier with better work and we don't go overbudget.
- randommail0
Just show them 3 options you're equally happy with.
It's not that fuckin hard!
- airey0
yep, this is murphy's law. the client will almost always choose the one you're least happy with. just bill 'em and move on to the next soon-to-be-unhappy client.
- plash0
don't put options in front of them that you don't want to be chosen.
- Cptn_Uncanny0
When you end up working with people that have bad taste they will always un-design it to make it suck... whether you show them several comps or just one. If you can't talk them out of it (showing them numbers, statistics, articles, and whatever-the-hell), or bullshit them into thinking that their stupid idea is not possible (throw technical jargon at them - usually works) then just charge (sometimes extra, depending on the hassle) and move on.
- MSTRPLN0
Present them with one example that was worked on 3x as hard as if you would have worked on 3 concepts and use you experience (& ego) to convince them that it is the right one. After all, they hired you for this.
- Corvo20
You call him names. That's what you do.
- Scotch_Roman0
What others have said.
BTW, a tough lesson I've had hammered home of late: *always* ask a client in initial consultations what their general budget is, assuming they know the scope of work you're being asked to bid on. I've made the mistake a couple times lately of sitting down with people in person, writing a proposal, then finding out they wanted to spend $1,000 on a project that even a kid fresh out of school wouldn't do for less than $2,000.
- NONEIS0
Never, ever, show a comp you don't want to be selected, run with two if you hate the third, clients will ALWAYS chose the one you don't want chosen, been burned a million times.
- alicetheblue0
I just show three variations.
But I preface it with "I will show you three concepts and you can choose the one that I like."
They laugh. (but I think I scare them, too - but it works;)