Cunningham does Gucci
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- 44 Responses
- CALLES0
its my thread and i can say whatever i want!!
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- tkmeister0
It's visually cool but I feel that Gucci brand is not as sexy as used to be under Frida Giannini's creative direction. Tom Ford's Gucci was a lot sexier and edgier.
- brains0
I think it was beautiful and surreal, a fantastic job.
- Horp0
Tom Ford is a crazy egomaniacal absurdity, but I think Gucci needed that for a while to pull it out of the doldrums. It was obvious he would become an unmanageable monster in time though so it was the right thing to dissolve the relationship and look for someone to steer the brand in a less aggressive way now.
That is why we took the decision to remove Tom and I for one stand by a decision that was, largely, my own.
Besides, he has a funny demibeard.
- jimbojones0
excellent, but what's with that chick's voice in the end? it's like she's been drowning seconds before...
- Sounds like Mia Jovovich.brains
- millajimbojones
- yeah, whateva
brains
- uan0
why isn't the flacon coming out of the flowergirltransformation and instead fade-zooming from the viewer into the image?
...was my thought at the end...but then, who am I to criticize such a beautiful work anyway...
- ********0
;-(
- harlequino0
Cool stuff, but I had hoped this was about Merce Cunningham doing Gucci, which, at age 90, would be a hell of a thing.
- MrRemote0
Felt like it should be a Kate Bush video.
- hektor9110
She is my cousin.
- really?CALLES
- Yeah I can give you her her phone #?hektor911
- Let Cunningham do Gucci, I'd rather do your cousinbabaganush
- pascii0
aw man, it's better than the other couture crap
- CALLES0
that it
- attentionspan0
bizarre, not sexy at all
Comes across as 60-70's experimental avant garde movies, with Polanski's touch. That soundtrack is scary, and i swear i see demon faces in that dress.
Anyway that said, kinda cool that this got a go
- I find it sexy in a haunting way.brains
- demon faces in that dress, hahaha********
- kezza_20
I'm doing the launch campaign for that fragrance. lots of mad details about that shoot. all those flowers are hand made and the field was created from hand. the model was on wires and the wind machines were fired from a boom in the air. the behind the scenes can be seen online next week, Ill post it back here.
- CALLES0
^
cool
- kezza_20
From its original incarnation as a silk scarf specifically designed for Princess Grace of Monaco in 1966, to the sought-after accessories and ready to wear pieces designed by Frida Giannini in the 21st century, Gucci's Flora has proven to have a timeless allure. Rediscovered by Giannini as inspiration for the new Gucci fragrance, the heritage of Flora has been transformed into a sensuous and empowering new scent. Flora rolls out across the world from this month, launching internationally with a commercial shot by Chris Cunningham.
Cunningham's film, starring Australian model Abbey Lee, captures the seductive and ultra-feminine notes of the new fragrance while emphasising its call to strength and self confidence. A young woman in a diaphanous Flora print dress stands waist high in the middle of a seemingly unending mass of pristine white flowers, illuminated from behind by the setting sun. Taking on the power of nature she controls the movement of the wind to bring the field to life before shape-shifting into a ephemeral, Rorschach-like butterfly of dancing fabric and golden light. Shot over four days in Latvia during July last year, the film's field was created using more than 20,000 fake flowers.
Riccardo Ruini who developed the concept for the commercial with Giannini and Cunningham, explains the evolution of the film:
“Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy. We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her. We also felt it was important to demonstrate a movement of the female from mademoiselle to empowered woman; a woman initially delicate and feminine transforming into someone stronger and more powerful. “
- It's too late for that kezza. Thanks to nairn I'm just picturing her slipping around in a puddle of butter.********
- It's too late for that kezza. Thanks to nairn I'm just picturing her slipping around in a puddle of butter.
- GeorgesII0
^
yawn, ever heard the term Gucci Mamma??
- ********0
Nice work.
- janne760
Cunning stunt.
