Rogue Adman Slashed
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- robotron3k
...talking about "designer" vandals like Shep Fairy and Ji Lee, now MOMA just fired Happy Corp when they tried to "vandalize" the launch of their own campaign in a subway stunt in Brooklyn, NY.
"An ad exec hired to pull off MoMA's massive subway campaign thought he could improve its famed artwork by having the crew of the city's notorious "Poster Boy" slice and dice reproductions of them.
But the plan backfired when the museum labeled the rogue operation a horrible act of "vandalism."
Douglas Jaeger, head of The Happy Corp., which MoMA entrusted to design all the subway ad space in Brooklyn's largest station, admitted his responsibility in the bizarre publicity stunt.
But he tried to rationalize having his own client's posters wrecked without permission.
"If someone who is getting acclaim as an artist does something to your campaign, does that make it more valuable or less valuable?" he pondered in an interview posted yesterday on New York magazine's Web site.
Significantly less valuable, says MoMA.
"The museum deplores any kind of vandalism and we are distressed that this happened, did not condone or authorize it and hope it doesn't happen again," MoMA said in a statement yesterday.
Jaeger and the locally famous vandal's crew donned MoMA jackets and entered Brooklyn's massive Atlantic Avenue-Pacific Street subway station at around 2 a.m. Saturday. They convinced station guards that they were authorized to wreck the ads, the magazine said."
- shitehawke0
This is the first thing that popped into my head after reading that story, sounds like the ad exec wanted an excuse to do something cool and edgy that probably didn't suit the campaign at all.
