Marketing Tools
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- e-wo
What tools does a marketing agency or team need from a client in order get their ball rolling?
In terms of branding, copywriting, etc, what must be provided?
- JSK0
Usage Guidelines
-Logo
-Copy
-Imagery
-Color
- e-wo0
What are the particulars of these items?
- JSK0
Logo - how to use the logo / color / size / background
Copy - tone of the voice that conveys the brand message
Imagery - samples and crop of image used
Color - what are the brand colors and how they should be usedSome guidelines would have layout samples and "dos" and "donts"
- e-wo0
Pardon my ignorance, but what kind of layout samples?
- JSK0
like where a logo should go, where the image should go, where the colors would go. A complete ad like object.
- JSK0
Have you made a brand guide lines / style guides?
This is pretty much covered.
- e-wo0
Love it - thanks for the info. I suppose it would be good for me to see some exemplary brand and style guides now. Any suggestions for where to look / what to see?
- JSK0
Yes it would be. Search for StyleGuide / Brand Guide on google or here in QBN.
But most of the places its locked out.