Global Brand Myths
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- TheBlueOne
"No such thing..." says the author.
"Nigel Hollis, chief global analyst at the market research firm Millward Brown, argues that the trend is actually headed the other way. Yes, better transportation links and modern communications are bringing people closer. But instead of becoming more alike, they are more eager than ever to assert their differences, Hollis writes. And marketers - at least those who want to create global brands - ignore this at their peril....according to Hollis: There is actually no such thing as a global brand. Even the likes of Coca-Cola have their weak links - it lags behind Pepsi in India, for example. "
- brandelec0
nice article, thanks TBO
- pr20
Time to look up Adam Curtis' "The Century Of The Self " (you can watch it on the net) where you will find out that that idea was up for grabs from the 70s (or was it 60s?).
- KwesiJ0
so what are those Globalists thinking then anyway?
- yeah like no but yeah but so anyways like you got a spare fag an that yeah?********
- yeah like no but yeah but so anyways like you got a spare fag an that yeah?