Stationery font size?
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- OSFA
It's a given that clients will always want it bigger and bolder while we prefer it cleaner. But what should be the standards, if any?
What is your favorite/usual font size for business cards, letterheads, envelopes, etc...
- JSK0
The standard is made to be broken so I would what ever fits the brand / name / usage.
- doesnotexist0
as suitable as possible
- kalkal0
1024pt
- OSFA0
I get the 'fit the brand' concept, but for a standard package for a corporate client, what's the smallest/largest you would go?
- kalkal0
10-16pt?
- honest0
surely it depends on the typeface and how it is printed? reversed out text needs to be slightly bigger to combat fill-in Gotham is humongous and would stand at 7-8pt
- Gotham works brilliantly on cards. Its a smidge wide sometimes though.AssassinAve
- horton0
depends.. bcards i usually try something around 7pt knowing the client will say "make it bigger" and we settle for 8 or 9.
- utopian0
8pt. smallest and 12pt. largest
- ian0
I've done anywhere from 6.5pt to 10pt. It depends on the typeface, obviously helvetica has a large x-height so is more legible and optically bigger at 8 pt than say, times so it works ok smaller.
Theres no rules, but I'd say anything bigger than 10pt would look chunky and almost MS Word-ish. Unless you're going huge and making a feature out of it such as the Yauatcha stationery that North did, which is really big Futura.