Reveal
- Started
- Last post
- 10 Responses
- DavidNewton
Ok, Im looking for examples of direct mail, posters or invites where the viewer/user has to 'reveal' the information.
This could be something as simple as a perforated sleeve or some kind of wrapping, but Im looking for some ideas that are a bit more 'innovative' or different.
Cheers again!
- boobs0
Strippers?
- lowimpakt0
peeling an onion
- bull0
I remember an invite that had to be immersed in water for the copy to appear, which was nice. I do not remember who did it, but think it was for Adidas.
- This is actually less helpful than it sounded in my headbull
- But its the kind of thing I'm looking for, thanks!DavidNewton
- that was iris associates fot 'soak' its the the 'design basics: typography' book.ian
- Check out the Bench mark awards this year in DW. SEA design did something similarDancer
- lowimpakt0
thermochromatic inks?
- Raniator0
dot-to-dot.
- Dancer0
red-reveal
- lowimpakt0
a series of puzzles in a make your own adventure context.
- harlequino0
Saw a series of mailers once made to look like scratch off cards with that foil-like shit on them. I think the recipient had to scratch off to reveal coupon or savings or something like that.
- dmay0
you can find some examples here:
http://adsoftheworld.com/taxonom…
- Sandman_19820
I think the kiss album had an undeveloped photo of the band, once removed from its lightproof sleeve revealed there faces for a split second before turning totally black.
But I guess you'd want more than a split second to view the info :-)