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I swear there was a thread 'recently' on this, but I can't find it.
Anyway, I'm after examples of consumer-friendly minimal design that tries to say a lot without ..er.. saying very much at all - you know, like drugs companies and such do.
Colourful, engaging minimalism - not austere sans-with-a-nod-to-helvetica on some shade of black (I'm looking at you, neue, uncle_).
I have to somehow make 3 words and no graphic-hook appealing to consumers.
Franky, this isn't really my milieu, dear.
I don't remember a recent thread, but I as well have a pharma ID starting next week and would be keen to see some examples...
Nairn, not sure if this would work for you but have you tried:http://lovelypackage.com/
Not pharmaceutical at all but some good ideas on there.
uncle_helv was trying to get an old German book on pharma/medical stuff I believe, can't remember what it was called though...
*YANKEE DOODLE BUMPEE*