web banner campaigns
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- SLAZ
when you create a web banner ad campaign... curious, which size do you usually start designing with first?
leaderboard?
square?
skyscraper?
other?
- JG_LB0
the largest one
- Nairn0
If anyone has any tips or guides for deploying multiple-sized Flash banners, I'd love to know of them.
I've done a banner recently that, at some point, will have to go across multiple sizes. As I'm not too familiar with Flash, I'd love to know of ways to manage the assets between the various sized movies (for the most part, I'm talking different text layouts, between verticals and horizontals - the graphic assets will remain fairly consistent).
- doesnotexist0
usually there's already a 'brand' or direction I have to work with for the few banner ads I've done, so it's not hard translating that into the various sizes.
- ukit0
Try mocking up your design in a couple formats to make sure it translates.
- matt310
usually square but it gets totally redesigned for each format - same elements used though. Here's a campaign i did a couple months ago:
http://www.solesandals.com/_ads/…
http://www.solesandals.com/_ads/…
http://www.solesandals.com/_ads/…
- orangecrunch0
He who goes to bed with itchy butt wakes up with smelly finger
- cannonball0
Larger square and skyscraper. Those two are easyest to resize from.
- db_gd0
I always go 320x250 for visuals but always make sure a concept will translate to all other sizes easily. Then build them as modular as possible so resizing's a case of scaling as few movie clips as possible.
- designbot0
Like JG_LB said, Start with the largest first. I find that often larger banners do not translate well into smaller ones though. Most the time I end up re-doing most the work anyway. Keep pulling from the source files to maintain quality, unless your using vector art. Don't try and force a concept that works for one size into another, unless the dimensions are really close.
Man, I hate banners :)