I hate Direct Mail
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- internate
I hate direct mail stuff, but I'm being asked to do a bunch for Porsche. Does anyone know of a good site that has some good examples of stuff? Good ideas as well as good paper 'dynamics'. God help me so I don't have to use phrases like that for too long. Thanks.
- moamoa0
porsche has a pretty strong styleguide... so there will be no place for any ideas.
place a picture in the grid, and thats it.
- internate0
True. But they're asking for work that has a stronger 'user experience'. This really means that it opens in a neat way. But yeah, the corporate identity is pretty damn rigid.
Curious though if anyone knows of where there's good DM work out there though.
Thanks.
- 2cents0
Look beyond the aesthetics and come up with some great concept based solution.
If you hate traditional DM then all the more reason to create something unique.
- skwiotsmith0
Scratch & sniff...
- maximillion_0
check this abcd3d video for some "fold-up" inspiration
- mtgentry0
Made this a few months back: http://www.masongentry.com/index…
- harlequino0
DM is always a problem. The real challenge isn't going to coming up with something interesting, it's coming up with SOMETHING outside of an envelope or basic self-mailer that doesn't fuck up the postage weight, printing costs, and mailing rates.
I can tell you from experience, work very very closely with whomever is determining those costs, and work within that parameter.