Interactive CD: Who?
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- SlowX
When it comes to typical ad agency creative directors, they usually were either copywriters or designers/art directors.
But what about interactive creative directors? Are they either interactive copywriters, designers/art directors, or... programmers/developers? Or...?
Just curious.
OK, more than curious.
:)
- fyoucher10
I would say they were AD's who new a lot of everything.
- SlowX0
so since it's interactive we focus on design, not on functionality?
interesting...
I ask because too often i get stuck working w/ ADs who know print, but not interactive, and, well, the end result is weak, if even possible.
- jevad0
Please remind me to shoot myself in the fucking throat if I wind up working for a CD who was ever a programmer/developer...
- ********0
it depends on where you work.
- SlowX0
ok, will remind you, but if a copywriter can lead a print campaign, including the look-and-feel, why not a developer lead a site redesign? granted, it'd have to be a humble one and have designers too, but still...
- ********0
Lemme break it down for ya.
Situation 1) Interactive Advertising/Marketing Agency
Most interactive CD's wander around with a bewildered look on their face because they thought it would be just like advertising (if you work in an "interactive" marketing shop). This results in a lot of figurative dick-sucking with clients/partners, and meetings where people who talk the loudest and fastest without actually yelling are the most important. If you can do those two you're a shoe-in (if you used to be in advertising... if not, forget it).
Situation 2) Interactive Design Agency
You need to be really smart, not be fat, and have interesting glasses. In fact, if no one recognizes any of the labels of the modest designer clothing you wear, you've arrived. Coming from a development background helped immensely, and you probably won an award here or there, since your school credentials are probably worth dogshit. You have something creative as a side project too so your actual creative job is legitimized in the eyes of your peers (you're a DJ or some shit). Since non advertising interactive places are too small or cheap to promote someone to full CD status, you probably got hired into the position on recommendation by the account director you used to work with.
It's not like that at all actually. I just haven't found a boss worth their position.