JJB new ident....... WTF
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- 23 Responses
- vrmbr0
it's not just about the glass, the spacing of the letters is too tight and thus less legible, whilst the type treatment itself isn't really the best example of legibility either.
it's completely rubbish.
- marychain0
ughhhhhllllly
- roundabout0
I blame Apple for starting this bollox. Glass Logo, WTF.
- graham0
- make it look like glass, roll eyes to back of head.roundabout
- stem0
piss-poor
What is this fascination with making digital graphics look like it's made out of some highly polished glass/plastic, everyone's at it.
I do like the XL one tho...
- kelpie0
I just LOVE that stock art glassy button thing. That is so now.
- babaganush0
'We need to be seen as interactive...drive traffic to our brand, another latte please'
- detritus0
Oooh.. that's bad.
The trouble is - my very good friend, who is an ardent Wigan fan, will just look at me like I'm a loathsome bukkake twink if I try and bring this up in conversation.
I've given up on pointing out to my friends the real world design choices that offend the very fibre of my body. It turns out that makes me the asshole. I'll have the last laugh though, when I set all their tombstone inscriptions in Comic Sans. Then they'll understand what appropriate usage is.
- uncle_helv0
It doesn't work does it, the space between the 'r' and 't' is both annoying and jarring, upper and lowercase...c'mon!!, and don't get me started on those 's's ti's very odd, but then again David Whelan also bought Wigan Athletic!!!
- the r and t are clearly a goalmouth motifkelpie
- Ahhh I see brilliant work Kelpie well observed son I'd missed that ;)uncle_helv
- skt0
didn't know you could do web2.0 in word.
- WeLoveNoise0
my 6yr old cousin could have design this shit in microsoft word
- Jnr_Madison0
40% drop in profits recently, grasping a straws?
- phatlee0
It will appeal to chavs more.
- Jnr_Madison0
In-house design team, no half decent agency would produce this shit.
- graham0
i dont mind it until the "sports"
- gentlejesus0
What agency created this?