HP pimps burton
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- 23 Responses
- JKilla770
Ok I read more of these posts and looked at the site some more....it's f'n strange.
- ComicSans_Rocks0
Funny, I read the Burton manifesto and company history where "Burton" explained how they did not figure out and or understand the marketplace at first and now... if you have seen the HP tv commercial Burton claims that their audience did catch on to their brilliance and it took some time for people to realize what a great brand it was... What a flip-flop bullshit arrogant position.
- Studiospooky0
Wjat's this discussion doing right at the bottom of the list.
To The Top With You.
IMMEDIATELY.
- zaq0
- Bluejam0
welcome to the real world
- kld0
hahaha
I had originally added this to my post then deleted it:
*waits for the 'welcome tothe real world' comments.Thanks for not disappointing me
- exador10
interesting..
what exactly are you talking about?...is there a link?..
- forcetwelve0
it's almost reverse psychology — in that by people believing they can market and brand their own companies sucessfully on their own is misleading. therefore, making the seemingly effortless branding and design of the burton brand look far superior.
- OSFA0
- OSFA0
These HP websites are the inspiration that sooo many 'creative' marketing cunts have been looking for! Now they can create their own logos and brand strategy....
FFS!
- flashbender0
in the immortal words of Wu Tang Clan: C.R.E.A.M
- horton0
this is a stupid discussion. HP prolly called Jake...
HP: "hey Jake lets do an all expenses paid ad with a helicopter and you and your buds in the backcountry and profile your company and we'll provide Burton with ink cartridges for life"...
Jake: "fuck yeah you're on".
- kld0
maybe sierna(sp?) can do a 'design your own clothing line' widget
- madirish0
how about an: "i'm Jake Fucking Burton and I approve this message" widget?
- czawada0
I find it funny how people get all caught up in snowboard brands.
"I'm not going to buy Burton anymore because they did a commercial with HP." Who cares? Congrats to Jake for building such a huge and successful business.
I don't know about others, but I buy my gear for how it fits and how it performs. When it comes to boots, board bindings I never look at the brand... I buy the best fit and option for me. And when it comes to outerwear I buy what visually appeals to me... not what brand it is.
- for fuck sake- please, please stop rocking that pheasant-feather, one-piece Bogner shit this year...madirish
- Hater.
http://www.skyehigh.…czawada - my wife buys funny bogner shit at the swap meets in minturn for like $1kld
- Can you ask her to pick up a Descente jacket for me? I like the foil effect.czawada
- holy shit. i am trying to find a pic of the NF neon setup i had in colorado. so fucking ill... i literally had men coming up to me saying they had it too!!madirish
- me saying how they used to have the same shiz! i replied each time with: "you seen the chopper pad?"madirish
- hahahkld
- Randd0
branding = shit
- kld0
There a disconnect between this page
http://www.logoworks.com/brochur…
and this one
http://h30393.www3.hp.com/printi…does burton farm out brochures to HP?
- kld0
yeah, it's just strange taking a company with roots in good design and selling cut rate logos with their image. The whole HP campaign and this logo site seem at odds.