XEROX new logo
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- ********
looks like shit.
- dirtydesign0
What's this world coming to?
- jonatne0
it's just change
we're all going to have to get used to it
- That change looks like something you'd find at one of those $99 logo shops...********
- That change looks like something you'd find at one of those $99 logo shops...
- ********0
"Wergan would not say how much the research for the new logo cost, but said it was a “significant multimillion-dollar marketing investment."
- haha, I just about posted this too
flashbender - "multimillion-dollar marketing investment." I can pretty much guarantee that that includes a lot more than a logo.czawada
- haha, I just about posted this too
- jonatne0
companies think if they spend millions on a logo it will be more successful
theyre usually right
- flashbender0
better than london 2012 and wacom's.
- radar0
standing alone it does suck, I would be interested in seeing the materials it's applied to.
- ********0
they should just run with the type and drop that fugly icon.
- dbloc0
the new type is fine compared to this:
- dbloc0
- yup, type here is nice. those gray gradient lines kill me though.********
- yup, type here is nice. those gray gradient lines kill me though.
- tkmeister0
looks like AT&T... damn interbrand.
- dbloc0
this mark fits them better than the sphere though:
- menos0
this is funny.
- ********0
to me, it's almost like changing the Coca-Cola logo or the McDonald's logo. You just don't do it. Oh well.......
- ********0
the article says they needed to rebrand because too many people mistakenly identify them as a copier company...
if they don't make copiers what the schisse do they make?
- ********0
bocce ball
- saunakspace0
they might has well show the x-box logomark instead. with different colors. That x in the globe is so done. Like to see it in print on different materials.
- dbloc0
that's true:
- ********0
when will the 15mins of fame for web 2.0 be over?
i'm tired of shiny icons, especially in logos
- dirtydesign0
I'd like to see the one color version.
- OSFA0
Totally agree with Antonelli. Looks like any other logo you'll find on a template, pre-made or 2-for-1 logo website