Dell + WPP
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- madirish
discuss, please.
- Meeklo0
what is dell again?
- madirish0
the brand with the single largest creative budget contract in the world.... Ever.
- harlequino0
Sweet christmas! That got "markety" really fast, with the Dell dude eyeballing me taboot. That's the kind of language when it comes up in meetings I fake a stomach cramp and leave or just go to sleep.
- czawada0
I was reading this last week. So is WPP going to open an entirely new agency for this account, or just open a branch of one if it's current agencies?
- Mimio0
I think they're basically going to make their own market managing & media buying agency and outsource creative to multiple suppliers. At least that's seems to be the trend I'm seeing and hearing about.
- Wolfboy0
WPP suck and I should know cause I've been made redundant by one of their agencies.
I might be a bit biased though.
- madirish0
sorry,
WPP will be creating an entirely new agency, staffed by new hires and probably taking some/many from existing agencies. the deal reads that they will be creating an additional, new agency *only* to support the needs of the Dell account.
- hopefully that will give Dell the credibility they need to stand appart from gatewayMeeklo