logos
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- ********
check em out, lemme know what u think.
If not obvious, its a fitness company.
- madirish0
nothing here but pure critique dude;
- start over.
- detritus0
They all feel a little generic.
- ********0
I don't particularly like any of them unfortunately. Have you thought about using E/F as one character at all?
I think some serifs would be in order, because for some reason there are some that feel like they could be etched in stone, much like my body of an Adonis.
I don't necessarily see any relation to how the text is presented to being elemental, or fitness related.
- ********0
i have been thinking about this for like 2 weeks.
Elements of fitness. nothing comes to mind. Its supposed to be unisex and thats really all I got to go on from the client.
I did think that maybe i could use some elements of physical health in a grid format like 2x2 and put the words next to it but was wondering if that would be overkill...
- Make sure your logo can work on a Billboard or a micro chip... =)univers
- capn_ron0
Just one other item to think about when you want a crit. Give each logo a little space so when we look at them we can see each one individually. These are all kind of clustered together, so that makes it a little difficult to view individually. As for the logos, I would keep working on some ideas. Pull out a pencil and some paper to get the juices flowing.
- radar0
I don't think any of them work. I like the green & black though & you could possibly develop the bars like a reading from a treadmill, eliptical, etc & work the EF into it.
I also would not recommend presenting so may disjointed ideas clumped together like that.
- ukit0
I think there are two issues, one of concept and one of style.
On the concept front, none of these really say anything. If you replace the word "fitness" with "pet food" or "widgets" you'd never know the difference. The one that comes closest is the green one with the bars. Try to think of some more shapes or symbols that can work as a simple mark.
On the style front, you would benefit from just choosing some decent fonts. What you've got right now is horrible, right down to the fonts on your signature which totally clash.
- i_monk0
These look like supplied clip art logos you found on a floppy disk — in the 80s.
- ldww0
Explore your fonts a bit more. The faces you are using (especially the cursive ones) seem so generic.
- ********0
ok i'll restart this. logos aren't my strong suit.
- capn_ron0
keep hammering through geralddean and something good will come out of it.
- ukit0
Seems like the elements thing would work better as a whole identity system rather than just logo.
- ********0
well its starting as a logo and will become part of a general identity for this co as time goes on. I also have a site in the works.
Update from the client: He liked the fonts from the E in the rounded sqaure with the script lowercase f and he liked the look of the one that is at the top left corner so he wants me to continue along that avenue.
- You showed them despite our helpful indication that they're crap? I'm hurt.i_monk
- ********0
E + F = match made in heaven
- dbloc0
is this the company?
- dbloc0
the big red E looks like a guy holding up weights sideways. maybe throw some weights in his hands and stylize it a little. That could be a good mark if done properly. Just an idea.
- Schnub0
potentially you may want to sit down and come up with another angle for tackling the brief, i'm afraid at the moment these do feel very much like generic solutions, i'd suggest getting out a pencil and starting with an idea and then approaching the style/tone..
