<B>Adidas gets it right with adicolor</B>

<a href="/_img/ntbimages/addi2.jpg" onclick="return openInPopup(this,500,536)">Image 01, <a href="/_img/ntbimages/addi3.jpg" onclick="return openInPopup(this,500,410)">Image 02, <a href="/_img/ntbimages/addi4.jpg" onclick="return openInPopup(this,500,436)">Image 03 & <a href="/_img/ntbimages/addi5.jpg" onclick="return openInPopup(this,500,534)">Image 04

“Not too long ago we took Sony PSP to task for launching an ill-conceived and deceptive campaign that showed how brands should "not" attempt to do these things.

So today, we thought we'd show you what we think is the other side of the coin - how companies can "get it right" with a clever, authentic campaign that gets all the details right.”

-Wooster Collective