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- JKristofer
First VW, and now Sprite?
“CP+B has won the estimated $45 million Sprite account in the U.S. following a shootout against the incumbent, WPP Group's Ogilvy & Mather.
Sprite is the 2nd major account addition for the Miami agency this week. CP+B yesterday landed the $400 million Volkswagen of America account without a review.”