“Boston's biggest advertising agency, Arnold Worldwide, lost its marquee client yesterday after Volkswagen of America severed its decadelong relationship and hired a Miami firm, CP+B, to turn around the struggling carmaker.”

Call me “loopy” and without projecting 100% blame... perhaps if VW revisits their new product (Jetta 05) direction rather than looking to ad firms to conjure magical appeal they may find that their "problem" resides “within”.

You can feed me campaigns as innovative as Nike pushes, but I'm not running with you unless your product matches that hype you just built. Hand in hand.

But, hey, what do I know, eh.