Hummer: Scanner.

Capturing the elements needed to complete the directors’ vision for the “Scanner” spot began with shooting a photocopier and its scanner mechanism.  Then, the directors traveled to Colorado to shoot 35mm stills of Aspen trees, which Scott had transferred in 3k resolution.  He created two loops of Aspen tree imagery... one color and one high-contrast black-and-white.  On stage at LA’s Universal Studios, the SUT was photographed against black with both image loops projected onto it.  Applying a wide variety of live-action cinematic techniques, the team carefully captured elements that included the tree imagery reflected on the vehicle.