1983 MEIRÉ UND MEIRÉ
Brand Coding

“Coding replaces communication. Communication is a message transfer. Coding is consciousness transfer. We, humans, are pure consciousness: Experiences, longings, emotions. Communication speaks to the understanding. Coding affects our hearts. Coding transforms the internal side of the mark into a public form. The internal side, the soul is the hidden dimension. It places the fertile soil for importantness, solidarity and guidance ability. Coding arranges sense, obtains culture and produces cult.”