<a href='http://www.stapledesign.com' > PUBLIC RELATIONS</a>
-A Retrospective of Advertising from Staple Design-
October 3rd-November 2nd, 2003

Presented by double-park.
Double-Park Silvercord
39-42, LG/F, Silvercord, 30 Canton Road
TST, Hong Kong 2377-4622

For the past half decade, Staple Design has created the most
recognizable and influential advertising campaigns in recent memory. In its most
simple form, they are ads that promote their clothing line, Staple and the firm¹s
design services. But rather than using them to simply promote
themselves, they use the public forum as a platform to speak directly to the masses.

The exhibition, titled, PUBLIC RELATIONS is a double meaning play on words. The general term given to people who work in the marketing and advertising
field are commonly categorized as those who work in ³PR² (Public
Relations). But the questions remain, how are these people really ³relating² to the public? What is the ³relationship² between the client and the general public? Are they using their voices for something significant? Or is it
merely a form of subversive propaganda?

Staple¹s distinct, subtle style shows through in the design and art direction of the works to be displayed. The show, consisting of oversized mounted prints from past ad campaigns will include written commentary explaining the individual thought, process, and concept for each.