Branding Job Cost?
- Started
- Last post
- 89 Responses
- detritus0
Thanks, letters2, though judging by the level of your clientele and quality of your work, I think that you're a touch higher up the scale than me!
Thanks very much though, your input only improves my perspective.
- jysta0
Thankfully I had already purchased the fonts for a previous project but even so..
I don't know how everyone else prices their work but I tend to charge a flat rate of £150 per day. Written into my T&C's included with an estimate for time on a project.
Maybe this is underselling myself a bit.
- version30
project cost should be high
they are depending on you to create something appealing to help draw in and maintain customers. this should be less of a logo and more a graphic standard
royalties for materials emblazoned with your work etc...
- detritus0
Not sure I understand exactly what you mean, v3? Are you referring merely to asset production or to the development of a worthy mark? The creation of a complete brand file with guidelines documents etc - or to take my work and their brand seriously? If they're paying me honest money to do my job, these are all givens, surely?
I must be making myself sound like a right schmuck here - I'm not a complete noob, I've been pretending to be a designer in one form or another for 8 years now! :)
It's just that I've never been comfortable with pricing myself in this kind of situation, haven't done it in a while and when I did back in the day, was able to charge what was then a good rate (for me, anyway). This job's for a small 'start up' with a budget level that I've got be careful about, so I'm just wondering what is fair - and if that's 'high' (as far as their expectations are concerned) I want to feel comfortable in asking for it.
I don't need or want to squeeze as much money as I can from them - just for it to be ..well, fair.
- detritus0
So why were you trying to charge them - not solely for using it in a new identity, I take it?
If you mean purchasing it so they could use it in their in-house literature, then I can appreciate the hard sell. You could explain that, given that he likes what you've done, it'd mean him having to go through you for every last piece of work they want brandifying in-house.. so, perhaps, you might want to keep schtum!
(mind you, probably not if he's a client from hell.. :)
- 5timuli0
Three sausage rolls and a bridie.
- detritus0
I only hope I put as much effort into their job as I have in to this thread...
..which OEP can take as evidence for my dithering l33tness!
- skt0
the fact they might not have much money now should only be a factor if you might loose the job altogether by charging too high.
i made the mistake once of charging fuck all for a complete online identity for a friend that resulted in his business growing massively, earning him a lot of money.
you are ultimately selling a company to their audience... their future earnings based on a good job done on their brand will soon make your fee seem pretty paltry.
or something.
- 5timuli0
If you're mid-level a steak pie is probably out of the question.
- kelpie0
350 p/h and sex with the daughter.
- max_prophet0
its a fucking bakery you stupid fucks, a bakery does not need a brand guidelines, you mugs talk like it's IBM.
Just say it's going to cost him a grand and knock it out.
- version30
skt's responses are the best in this thread by far
even if somehow by some chance miracle you are done with this in hours to your, their, and the publics approval, the final output is worth thousands as it will become the face, nay the essence of said shoppe
- skt0
mr prophet makes a fair point...
loaf of bread, some wiggly lines denoting heat...
pub.
- version30
i'm sure the bakery is content just making ends meet, i doubt they have any inspiration to aspire higher, in fact, i'm sure detrius made this whole thing up for entertainment purposes, there can't be any good reason a company would want a professionally designed mark and you should definitely treat said bakery like shit because they are not of an IBM caliber.
what you should do is just get a logo maker software package and give it to them out of the kindness of your hearti doubt such a small crappy bakery has any need for advertisements, sell sheets, internal and external printed collateral, etc. there is most likely no paperwork coming or going out of the place as a baker wouldn't need to buy or sell any supplies so i'm sure just handwriting their name and circling it then scanning it and live tracing it will be enough of a mark to impress the neighbors and remind the owners what they call the place
- detritus0
The daughter's a mere glint in the milkman's eye, so that's out of the question.
- detritus0
You know what Rasko, you're absolutely right. I'm just gassing here to keep this thing going and get more opinions.
All I actually want is for people to pop up and give me a figure, and a grand sounds great to me.
As did skt's and OEP's numbers...
- kelpie0
fuck the wife then, problem solved, job done.
- detritus0
Jeez louise - you're both right, it's just that talking about things in terms of brand guidelines and such can't help but sound pompous.
Designers ARE wankers, after all.
- kelpie0
I'd raise the rate to at least 400 though
- oldelpaso0
i tend to charge £250/day (which isnt much for freelance)
so most easy branding projects go for 500-750.. (logo generation + V.rudimentary palette, & guideline)
(on the other hand i dont get many big projects freelance) so when i get them through i work on them for real cheap just cause i like the indepth-ness (?) of it. and the amout of stuff i get to do.
so.. i work on a mate's rates kinda system..
some stuff i just do for free :D
answer to your ur qestion. 750