banner ad best practices
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- k0na_an0k
any links?
i have to do some rich media banner ads and to be honest, it's not really my skill-set and i'm looking for any tips or best practices when doing so.
ie. should i design the ad in illustrator as much as possible to keep as much as possible vector based? are there any little things i can do to help keep the file size below 30k? 50k for the expanded panel?
any ideas?
thanx in advance.
- carlriceiii0
vector all the way. be sure to optimize those vectors once in flash too (removes all those extra points). i find that breaking apart type helps on file size too, but this is not always the case and is a but of pain to deal with changing the type after the fact.
umm, optimize any jpgs though photoshop save for web first. it does a better job and flash picks up the settings and does not re render the all ready compressed image.
enable bitmap smoothing on said images. you can also get away with making the image 80% the size and scaling it back up in flash.
use symbols as much as possible for stuff you may use even just twice over.
lastly lower the flash version as low as you can, it does in fact trim a couple k off the swf file size and remember that 1024 bytes = 1k do the math and you technically have more than 30,000 bytes to work with.
- mg330
Whatever you do, don't use the word "zoinks!"
- Mimio0
These are pretty standard. There's also some third party hosting info there too.