Business Cards Dilema
- Started
- Last post
- 34 Responses
- koko
I am designing some business cards for a friend.
She loves the design, but she keeps insisting that people tells her that the text is too small. That the cards should have the name big.
I am using Baskerville Itallic and plain with a 12 point max and 10 point minimum size. I like cards that have the text not too big, I think they look more elegant.
Any of you have experience on the matter. Should I really go bigger?
- Rand0
if anything, that sounds too big to me
- mrseaves0
too large and in charge.
- MLP0
on standard cards i almost always run 12pt max, usually 10 and 8... i wouldn't go much bigger if its a traditional card.
- koko0
That's what I thought, but her mom keep insisting that she can't read the name...
I asked her if she had any eye problems, but she said she is an expert on marketing and that the name on a card should be very visible :(
Damn it
- neue75_bold0
maybe make the card dimensions smaller...
- jox0
- Rand0
my business has increased 400% since I started using them
- OSFA0
12pt sound a lil big...
- Rand0
SHE WANTS TO BE ABLE TO READ IT FROM ACROSS THE ROOM!
- Rand0
I'm going through this with some dumbass book publicist now
- neue75_bold0
Marketing has never been seen as a legitimate career, much like meteorology... it's mostly about looking good on television...
- gramme0
Tell her if she wants a shit card then she gets a shit card.
Baskerville? Should look just fine at 8 pt. 6 pt. if it's caps.
Is there any background artwork you could do away with to improve legibility?
- koko0
I had a similar problem with other client, and the cards ended up looking like a flayer...
of course I didn't want my name associated to them so it kinda sucked.
- koko0
The card is very simple, Not background to interrupt readability, light background, dark copy.
I am dazzle :)
- traut0
image ?
- neue75_bold0
link?
- gramme0
Well...if she wants big, then make it look intentional. Make it really big. I'm totally serious.
Use a very light gray or better yet a tinted varnish for the letters. So you'll have huge type that covers the majority of the available space, but the effect w/ the varnish will be subtle.
Also, black or some other dark color, vellum finish, with a spot gloss varnish for the big type could be some cool beans. Savvy?
- Meeklo0
Here is the thing.
If she is old, and will be giving that card to old people, there is no way around it, the will always like the text big and a huge contrast with the background, I'm sure her mom has an apple 30' monitor at 800 by 600..
It sucks, I also think its already big, but sometimes the client won't understand (or see it the same way you do) and you know what?
SCREW THEM!
just make it larger
- AndyRoss0
Do like a "Spinal Tap" thing but instead of mistaking ' for ", mistake " for ' and make the cards 2 feet by 3 and a half feet, with 14 inch type.
That way you can be ahead of the curve on the new enormous business card trend.
You'll become their favorite son-in-law!!
- Meeklo0
Do like a "Spinal Tap" thing but instead of mistaking ' for ", mistake " for ' and make the cards 2 feet by 3 and a half feet, with 14 inch type.
hahahahaha!!