Typeface Suggestion
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- Gucci
Hey guys, I'm at odds with a client over typeface selection for something i'm working on at the moment.
I'm currently using Whitney and the client's friends (ugh) think it's a little too "right now and not classy and timeless enough".
Personally, I like the friendly feel and easy legibility of Whitney, but.....
Any ideas for a "classy/timeless" sans serif? Your consideration is appreciated.
- ********0
benton sans?
- dirtydesign0
Franklin Gothic..Lets see what u got going?
- Typographica0
Good pick Rand. A couple of others in the Trade Gothic vein:
http://www.flickr.com/photos/ste…
http://www.fontshop.com/fonts/do…Classy is such a nebulous term. Do they mean elegant? Then we're barking up the wrong branch of the sans tree.
- material-10
sans tree = field
- gramme0
What is the nature of the clients' business? Would a humanist similar to Whitney be appropriate, or would a Gothic sans work?
Thesis could be a good alternative to Whitney.
- Gucci0
sorry. i should have mentioned:
they're an interior design firm that focuses on corporate work.rand: benton is a great face. pricey, but i can see you get what you pay for.
typo: as usual – top notch picks.
I don't think elegant is what they're looking for. I'm thinking more along the lines of "efficient" if that helps.
- OSFA0
awesomes suggestions.
*takes notes.
- Typographica0
If they are interior designers they probably like Helvetica. Have a look at this list:
- Gucci0
dirty: this is what i had going
- Typographica0
That's very nice. I'm sorry they aren't seeing it. Perhaps it feels too modern for them? Can you show some of their work?
- Gucci0
Great suggestion, Typo.
Thanks so much guys. This one's had me scratching my head - i thought whitney was pretty freakin classy. I mean, It WAS designed specifically for a museum.I forgot all about that fontshop newsletter. I thought it would come in handy when i first got it.
:)
- Gucci0
Because their work is so corporate and more on the bland side, they want to have a more "creative" vibe without turning off their stuffy clientele. That's why I felt this would work for them on a couple of fronts.
As far as showing their work: I have a boatload of images at the home office, but they're not very telling.
- gramme0
I like Spiegel. Actually I like almost everything DeGroot does.
Freight Sans:
http://www.garagefonts.com/types…Foundry Sterling:
http://www.foundrytypes.co.uk/Neue Sans:
http://www.ourtype.be/Interface:
http://www.daltonmaag.com/browse…
- johndiggity0
if they want refinement, maybe just use a lighter weight?
- poomoo0
shame they dont like your original choice. 'tis mucho mas nice.
- uncle_helv0
Foundry Sterling:
www.foundrytypes.co.uknice one gramme, reading this thread and looking at the type I thought of Foundry Sterling, it's a beauty!!
- Typographica0
Sterling is ok, but is really a Bliss wannabe.
- gramme0
Bliss is nice. me likes.
- DUKIE08220
come on now...
helveticaduh'