Traditional V Online
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- RustyBadge
Hello Guys,
Boss wants a fecking PPT presentation about how companies now should spend more of their budget online instead of on traditional media...
anyone got any good examples of companies / case studies where this has been done?
e.g. IKEA going from brochures to creating a Flash environment where you can basically design your own house etc online...
Any ideas really welcome. Thanks.
- _salisae_0
porn industry has really made the leap
- RustyBadge0
I do have a MOUNTAIN of case studies I could show them too...
- st33d0
Sorry for the bump, I just got in.
Less 'should', more 'are'.
It's not something that companies should do, they are doing it, and no one wants to be left behind.
There's thousand of examples just walking on to the London underground of companies fronting themselves almost exclusively on the web. Billboard posters are the new ad banner. How many of them have web addresses on nowadays?
Never used to be that way.
I can remember when this were nowt but fields.
- chossy0
V the series is on bravo right now, I could tape it for you and transfer that to mpg if you like.
- johndiggity0
here's some good research for you:
http://www.iwantmedia.com/
- RustyBadge0
Thanks mate.
I realise the difference between "should" and "are" etc, but does one need to be a complete pedant to avoid a wanky retort?
I'd imagine the majority here are working in new media, so may have seen an outstanding piece of work which wholeheartedly signifies the adoption of "new" compared to "old".