pricing guides
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- blastofv
OK, so I think it's a bit silly for an ad agency to care what the GAG says about how much to charge for various types of work, but the higher ups want to see hard data. Does anyone know if this is the latest and best thing out there for design pricing?
http://www.amazon.com/Graphic-Ar…
How about something (maybe online) that is more web focused?
I say we just estimate our hours x agency rates, but they want something to compare against....
thx
- blastofv0
* bumpy bump
Anybody? I take the silence to mean that there's not much out there... but surely there's something better than the 2004 Graphic Artist Guild's book?
- Grieg0
Pretty cagey subject. That stuff is so proprietary sometimes.
I remember seeing what my agency was charging back a few years when some account info was leaked.
There was also recently a workup that a prominent temp agency had done to place creatives. The rates seemed quite lower than what I remember agency rates to clients were.
Sorry to be vague. You need to talk to account people (unless you are one...)
- blastofv0
no I'm an art director, but the account people are second guessing their rates for interactive work – not so much what we charge for web dev, but more for things like banner ad campaigns, landing pages, eblasts, etc.
they want to be comfortable that they're not underselling the work (which they are)
I didn't expect there to be much out there to reference, but I thought I'd try
- Grieg0
If the account people can't figure it out, that's a little scary.
Call a conference. Shut the door dramatically. Pound your fist on the table. State empahtically,
"This...is...BULLshit"
(Don't forget to wear Banana Rebublic)
- cram0
charge enough to pay your time, expenses and make a modest profit. easy.
- blastofv0
yep, that's what I'm telling them, and that should be enough. we're going to pow-wow on Monday, so I can lay it all out.
- cram0
if it turns out that you are pricing under your competition, so what... if you are meeting expenses and making a profit...
- abba_cadaver0
It's important to have an idea of what other agencies are charging. Sometimes the perception of your agency can be affected by the rates you charge. We increased our rates and won more business.
You'd be surprised how many deals are made before the client even sees your portfolio. Plus being able to charge a little more, may allow for raises or your company expansion.
- blastofv0
thanks all – yeah, we're going through a phase where we realize we're giving way too much work away for the fees we're charging, and the agency's doing well even with the generous attitude. hopefully they can get comfortable charging what the work is worth