Delivering a logo
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- abba_cadaver
What sort a package do you put together for a client when finishing a logo for them. Which file formats, what sizes etc... do you include a basic sheet on usage or just zip up the files and send them?
Just curious
- elms0
when handing over only logo (quite rare, no?) then something like this: vector files (the latest version plus some older version, illustrator 8 for example) color and bw, rgb screen resolution jpg's, cmyk tiff's @ 300dpi color and bw (should be rather big).
- blastofv0
put it all on disk in multiple formats, including Pantone versions in EPS
if you didn't discuss a usage document (and if you aren't charging them for one), then I wouldn't spend the time on it.
- abba_cadaver0
That's pretty much what I expected. Is there a way that you package them for the client, it just seems to me that just giving them the files in a zip file seems so anti climatic. You get them excited throughout the process than you end it with an attachment in an email.
- elms0
could put them on printable cd and print out a cd with their corporate style
- abba_cadaver0
Yeah, I don't know what sort of answer I was looking for it's pretty straight forward.
- grunttt0
in addition to a cd with the formats mentioned above, I always include a color print of the logo on some good quality paper with a breakdown of the pantone colors.
- guyb0
The alternative is to create some sort of packaging of your own to handover.
Something like a cd which you burn and package with something like the coudal jewelboxing system with your own design. It takes longer to do but provides a physical /tangible object that feels like a product.
- Rand0
in my experience I just send the printer the files for stationery, cards, etc. and the client bugs me for logos whenever someone needs it, since they don't know anything about eps files, etc
- blastofv0
we're starting to set up mini brand pages for some of our identity projects, hosted on our site, with .sit/.zip downloads of the logo files in various formats. it's a link that the client can send to their various vendors and other agencies when they need some files. it's a bit more work, but it's a nice 'tool' to hand off to clients at the end of the process, and it's always got your firm's branding all over it
- zombiewoof0
In addition to the afformentioned CD, Printed StyleGuide and the fancy contact sheet (nice call Gruntt) I also post a link to download the files on a secure (or obsecure) website. They will lose the CD, not copy the files to thier HD and the like...so to prevent them from bugging you do this too and go cash your check.