Font Tracking
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- roughitup
Hi people,
I am creating a logo, my understanding of tracking is the distance between characters, you want this distance to be the same. However, between some characters, when you keep the same distance, it looks like there is a big gap, this is because of the different characters.
For instance, if I measure the same distance from lowercase f to r, than I do from r to e, the r to e distance looks hugh.
Can anyone help? Should I be measuring from a different area on different fonts?
Thanks.
- roughitup0
I guess that should be kerning not tracking.
- aliceblue0
this might help
http://www.papress.com/thinkingw…
- NegativeSpace0
The key is to not rely on extact distances by measuring. Learn to trust your eyes judgement that the spaces are all equal. Ideally an even balance of white and black.
- Witt0
i use this rule-of-thumb of keeping a similar distance between the right-vertical of the bigger weight of the left character and the left-vertical of the bigger weight of the right character.
* wonders if it makes any sense
- Witt0
i use this rule-of-thumb of keeping a similar distance between the right-vertical of the bigger weight of the left character and the left-vertical of the bigger weight of the right character.
* wonders if it makes any sense
- skelly0
if the letters were sitting on a surface and you could pour water in between the letterforms, the amount of water between each letter should be about the same.
- rodzilla0
you could also use the method of pouring marbles or sand between each letterforms.