Style Boards?
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- blastofv
Anybody every work on general look/visual style boards for a broad print campaign? Like a visual language sort of thing, but NOT stemming off of an identity styleguide?
We've got a new client that's locked in to their existing logo identity, but they have no visual personality to work with, and we have a lot of print projects coming up. I'd like to present style boards that walk them through some options, but I haven't done anything like this before, and could use some examples... any links or resources would be great...thanks!
- blastofv0
to summarize, do any of you print designers do this sort of thing, or am I just assuming that it's common practice?
- fr0st0
ive done style boards in the past, but never presented them to a client. it was for my own personal direction.
I figured it should b done on black boards and mounted with the imagery you want the client to use or a direction of style you are trying to steer them into.
- Baskerville0
We do presentation boards all the time where I work. It involves A LOT of image searching. But basically we refine it down to about 10-15 key images per board. These are not images you create but found images that portray an element of what you're trying to communicate. The overall combined effect of all the images is to give a feel for what a project could be like.
We mainly use them for unpaid pitches (no real design work that they could steal for free) or early on in a project.
- johndiggity0
at my old company we'd crank out spec comps of some of their exisiting media, but updated to the proposed look. we'd generally include print, bus shelter/bus wrap, outdoor, online banners, online landing pages, any type of industry specific promo items, radio spots (if we had time to write scripts) and anything else we could think.
it was all laid-out and printed on a similarly styled 8'x1 1/2' vinyl banner, categorized by media type and captioned. we'd hang it on the wall at the pitch and use it to speak to.
- Grieg0
A few places I've been we've made mood boards both internally and for presentations. Mostly swiped images organized per visual theme or strategic content point. But not as far as comping up new ID treatments dropped applied to specific things. Just general look & feel, both for a client to visualize something new, and for us to guage their response.
I also usually put up to about 8-10 images on an 11 x17 to start, organized in a loose grid with 6px gutters. After that you can drop em into a screen based piece or scale them up and mount them.
Lots of google image research, trolling through bookmarks, keyword photo site searches and scanning from lifestyle and design mags.
- -scarabin-0
we do these all the time. no examples, but we generally just do a collage of images and words on whatever size presentation board you use.
- -scarabin-0
whenever i start a movie poster i open up a blank tabloid doc at about 200 dpi, then go online and pull images with different visual languages that i like
moods, colors, compositions, artists, etc
i always save these in a folder called "scrap" inside that job's folder, so i can reference it for later projects if i need to
so it's a regular tool for myself, and it can also be a help to clients, who have a hard time imaginging what you're describing.
you can also instantly see what they respond to and keep that in mind while comping things up
- blastofv0
thanks all – and a nice look into some different preparation/brainstorming processes