Viral/Guerilla statistics?
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- samuraiboy
Working on a project atm, all stats on sucess-rate on word-of-mouth internet marketing would be greatly appreciated. I'll buy you a beer next time im in your town.
- UndoUndo0
just measure hits from referrers against hits without referrers??
- cuidado0
the project hasnt started and this is the research part. i need stats in order to convince the client! :D
- UndoUndo0
http://www.viralmonitor.com try there
- blastofv0
what type of internet word of mouth are you proposing? it's such an organic process, and difficult to quantify, unless you've got a specific trackable call to action...
and all viral internet campaigns are different, so it's hard to put a number on what makes a successful campaign (like 1.5% return on traditional direct mail etc.)
- cuidado0
blastov: thanks for reply, i totally agree.
basicly i need to convince the client, which is an electronic music festival, quite small with limited budget.
anything viral and music related would be helpful. i am thinking about bollywood movies with subtitles that are changeable at the time but thats just an idea.
any ideas?