Chevron ID redesign?
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- -scarabin-0
it's happening because we have new mediums and we're desensitized to flat, boring forms
the corporate world knows that
- 4cY0
does not look like a chevron anymore, indeed..
en.wikipedia.org/wik i/...
4cY
(Mar 13 06, 11:44)uh, the shape hasn't changed, guy
archives.cnn.com/2000/... [jpg]
-scarabin-
(Mar 13 06, 11:47)i was referring to the manner the logo was given depth.
= not much like a chevron any longer..
- version30
is that "total" redesign for real????????????
- 4cY0
yep, pretty long while ago already.
you don't have these gas stations there, or do you never go outside, hehe..
- -scarabin-0
man, tthat ricoh one is terrible
- version30
the totals in my area still use the same old logo, that's why i asked
- 4cY0
- version30
america is so far behind
- IRNlun60
they had to spend their record profits somewhere...
seriously though, I kind of like it...
- otapnam0
whenever i see the chevron logo i see one thing
OPTIMUS PRIME
- 4cY0
- nooner0
i like it. *runs for cover
- johndiggity0
http://www.chevron.com/products/…
it looks like they only redesigned for the parent chevron company, not the actual station logo. i'm glad they dropped the chevron-texaco name as well.
- 4cY0
"The new shield is far more muscular, even militaristic... appropriate for expressing preemptive competitive intentions."
"The asymetrical cut of the Italian flag, kind of an implied swoosh, gives the new shield its modern credentials and hint of dynamism"
"Scuderia Ferrari is a vastly different company today than most people realize" said Fiat Group CEO Paolo Fresco.
- jevad0
I like it
- Rand0
when a logo is redesigned, can you steal the old one?
- 4cY0
Rand wants his ups logo back!!
- Geith0
i don't mind 3D if it's good, scarabin. this isn't good.
it's much wimpier than the old version. the font is shorter, softer and rounder. the logo itself is, as mentioned, not truly a chevron. it's a flag or something.
but then again, flat is just better period.
and yes, take UPS, AT&T and all the other crappy 3Disms that have happened and truly compare them side-by-side and you will see.
- uberdesigner0
companies are redesigning their logos left and right to mesh with today's whacky motion graphics. also, it makes them look cheery.