damnit damnit damnit
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- blastofv
so i just finished a rebranding project for a Boston-area hospital, and we've rolled out the new identity in signage, stationery, an ad campaign, billboards, the works...and then I stumble across a nearly identical mark used by a museum in Chattanooga Tennessee of all places. the same damn visual trick that I used. I had never seen it before, and there are barely enough differences for it not te be scrapped, but for fu**s sake!!
here I was thinking I had actually done something original
- Nairn0
pics?
- blastofv0
can't post pics yet, sorry – client's not been made aware yet. but trust me, you could switch the icons and place them with the type for the other logo, and non-designers might not even notice
- agentfour0
N-W?
- gruntt0
ouch. that sucks. sorry.
- blastofv0
nope, not N-W
I'd love to show it, but just can't at the moment
I asked the account team to work on trademarking when it was still under way, and they said "oh the clint is going to take care of it", and that was that. losers.
- chossy0
What a shame :( I hope your client doesn't get upset and they are understanding.
- Baskerville0
Is is this:
http://www.huntermuseum.org/defa…
If it is then it's a nice logo and you should be proud you came up with the same solution.
This happened to me recently at work. Our client (a large worldwide fashion brand) discovered that a sub-brand logo we designed for them was already being used by a company that sold the exact same kind of product as them.
It got dropped and we carried on with it. They weren't even annoyed. They understood that there was no way we could have done an audit of every logo ever created to check if it had already been done.
If you can come up with one good idea you can do it again!
- blastofv0
well it was an honest coincidence, and it doesn't look like the other joint has trademarked theirs either, so who knows.
this is what happens when an ad agency manages an identity project.
- blastofv0
well you didn't hear it from me Baskerville, but bullseye
- Baskerville0
you can see a plus side blastofv in searching google, I learned how to spell Chattanooga
*choo choo.
It's a nice logo, well done. Great minds think alike etc.
- Baskerville0
and of course we all remember this:
http://www.antipixel.com/blog/ar…
not to mention a host of others.
- blastofv0
thx Baskerville – nice detective work by the way, although I guess my hints were clear enough. I must have subconsciously wanted to show it:
vs.
- 4cY0
- blastofv0
so does anybody (especially those of you in design firms) have a good process for filtering out these problems early on in the process?
I know the trademark lawyers will check with the gov't archives, but how good is that search really?
- ldww0
i like yours better bro
- i_monk0
The spelling is 'dammit'.
- blastofv0
'dammit' is the Canadian spelling i_monk
'damnit' in the Northeastern US, and in the UK it's just 'bollocks'
o_O
- i_monk0
Interesting; 4.9 million returns for dammit, 2.0 million for damnit, at Google.ca, and 2.7 million for damnit at the .com version (# of dammits stays the same).