Rebrand
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- 56 Responses
- kelpie0
looks nice but what IS it?
- Sharif0
Im rebranding these guys, all around media reboot, website, print, multimedia, identity, etc..
reef
- Nairn0
the man's got a point - what do they do?
- Sharif0
Mostly education technology ie.. Wireless Mobile Labs for schools, they also have gsa contracts etc... if you can try and make your way through the fucking hideous site you can see what they do, not really but Im working on that...
- Nairn0
I kind of like the original, to be honest.. looks more 'educational publisher'. I can see that it needs a polish though, but wonder whether your changing the logo element so drastically could lead to confusion?
- Nairn0
Nice site layout! your logo looks much better in that context..
- kelpie0
yeah, it all looks suprer swish and nicely done, but I kind of see Nairns point regarding the brand...
I much prefer your logo, but maybe the type could be some mid-point between the two?
When I initialy saw it I thought 'adventure tours' or something (probably the name or something though)
- Sharif0
thanks man, basically they wanna look "ahead of the rest" because the one thing they posess that generates shitloads of business for them, is their patented power management for 32 laptops, dell, gateway etc... fall well short of their technology, but I totally see what your saying it might be obver polished, thats what Im batteling now
- kelpie0
the layout's lovely btw...
- skelly_b0
I think you are definitely headed in the right direction. The logo is improving without completely throwing out what they had. I think the three swooshes need some work. They don't fit with the style, too sharp and curvy. Try straight lines with rounded corners like you have everywhere else.
The website is looking good too.
- joyride0
there old logos ok, its not horrible. Not saying its a good idea, but maybe go more 3dish. UPS did that with there shield a couple years ago, AT&T did it last year. Maybe check that out. Might not be as drastic of a change
- Sharif0
Thanks a lot kelpie, I cant wait to get going on it, flash product tours with some 3d elements, lot of work, but its gonna piss on their old site, Ill keep you guys updated, and please if you ever need anything looked at feel free, I appreciate the opinions
reef
- madirish0
i do not think the typeface works for this ID. it is a very analog, mono-spaced face (or referencing one) and this group and direction they are pointed at does not convey that sterile feeling the face conveys.
i do think it works for the tagline, but for the primary display of the name, i (if i were on your team ;) like to see an exploration with a more 'filled' face. something like a Lacuna or such. minimal in stroke, but 'fuller' in character.
- madirish0
i do think though, the face works well for call-out text as the 'eBuddy" in the site comp.
- Sharif0
Well put, I actually started looking for a new font due to the fact that a lot of their products will be tagged with the name, and the font really doesnt seem like it would come through(readability wise) when made into a metal plate, or raised metal etc...
- ldww0
nice logo and site.
my only feeling is that the icon is so heavy compared to the text. i kinda feel the text in the logo should be heavier
- kelpie0
i do not think the typeface works for this ID. it is a very analog, mono-spaced face (or referencing one) and this group and direction they are pointed at does not convey that sterile feeling the face conveys.
i do think it works for the tagline, but for the primary display of the name, i (if i were on your team ;) like to see an exploration with a more 'filled' face. something like a Lacuna or such. minimal in stroke, but 'fuller' in character.
madirish
(Feb 9 06, 07:08)haha, that's a far better educated designers version of what I said ;)
good luck with it sharif :)
- Sharif0
Thanks a lot guys, hey maddrish, where you at in D.C?
- madirish0
very good point Sharif (and i didn't want to bring it up as you were just beginning the process) but replicatability (sp?) on various materials/packaging, ect is something i think all IDs should pass the litmus test for.
the balance is definitly working; proportions and all. i think at small scale this current face will not hold up as well.
you are on the right track though for sure.