Futura Font Family
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- Clear
Hate it? Love it?
Just curious since i've hated it for a long time but last week I had to use it for a project. Found myself actually liking it.
- 5timuli0
Depends on how it's used and whether it's relevant to the job. It can look really nice and other times it can look disgusting.
I usually go for Avenir.
- Clear0
Avenir?... Oh, cool. Haven't used that one before. Very nice.
- JazX0
exactly, depends how you're using it. Me likey
- kelpie0
Kubrick liked it. If it's good enough for him...
- TheTick0
Avenir I like better. Futura can be real funky sometimes...
- fake_it_up0
have been using both alot latly not to bad...
- -sputnik-0
pretty tepid about futura. once in a while it does it for me though.
- dirtydesign0
Works for some jobs.
Not for others.
- tkmeister0
i used to love futura, now mainly use avenir.
- Neuarmy0
avenir EVERYDAY at work, futura is good too though...
- ldww0
its ok.
i have gotten sick of it cause my work uses it for their current branding.
- fake_it_up0
yeah the studio im at uses it as there branding too...
- e_b_c0
I use it fairly often. I used to get alot of slack about it. But i've started to see it around more often in recent months. I should also say that i pretty much hate it in u&LC.
- Typographica0
Futura is far too cold for text. And I agree with ebc about the lc.
Avenir improves most of its shortcomings. And here's another nice alternative: FF Super Grotesk.