"steal" concept
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- BONE
there was once a pretty cool tv and print campaign. Now the idea and looks could be used to make an even better web ad for the same customer with added interactivity to boost the idea.
who has the rights to the idea? the customer or the advertising agency who made the original campaign?
- paraselene0
would there be any question about this in your mind if you were the original designer of the print and tv campaign?
- BONE0
yeah well for sure...
but i was interested in generall, if a company decides to work with another agency but wants to stick to the slogan p.ex.
so what to do?
ask the CDs if i can use the idea and then ask the customer if they want it?
- spongebob0
Client's.
- clerk0
a lot of agencies do this, every year in cannes lions a campaign get disqualified cos they've stolen the idea.
- save0
is customer meant to be the client?
- BONE0
but at cannes they use it for a different customer..
yea i guess customer/client is the same