b&w ads
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- warheros2
any tips from those of you who have done a lot of b&w ads?
im pretty sure i know what im doing but it never hurts to ask the knowledge base here at NT.
commence!
- BonSeff0
if it is going on newsprint, you might want to bump up the contrast a bit more. the midtones will get muddy. but if it is on white paper, you should be ok.
- Beech0
don't use any colours :)
sorry i could't help it ... you should be right, listen to bonseff if it's on newsprint.
- warheros20
good idea, bonseff.
thank you, beech, for your words of wisdom.
- NegativeSpace0
yeah also if its going on newsprint or low qual paper select your typeface (if its small) carefully. Something with ink traps or designed for that purpose will improve legibility.
- warheros20
not familiar with those kind of typefaces...got any links to that regard or just a list of typefaces, negtivespace?
- NegativeSpace0
http://www.myfonts.com/fonts/lin…
is an example of one, there are others but id only suggest this if you printing really small, where the letters might fill in some areas.
just something to be aware of.
- warheros20
awesome, thank you very much!