Art Direction
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- dan_dan_dan
Can anybody offer up resources on Art Direction as a practice?
Resources that might further and in more detail explain the role and work flow of an Art Director.
Cheers.
- save0
oh my ...
- kld0
- tparsons0
Art Director
Supervises creative design within business groups and directs and develops final visual image that communicates the organization's marketing objectives to the consumer. Requires a bachelor's degree with 5-7 years of experience in the field. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. May direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.
- uberdesigner0
step 1) cram head up ass
step 2) burn Cure cd
step 3) repeat
- stevii0
step 1) cram head up ass
step 2) burn Cure cd
step 3) repeat
uberdesigner
(Apr 9 05, 12:35)there's another jealous sub-designer.
- dan_dan_dan0
"oh my..."
?
- dan_dan_dan0
Cheers for the resources.
- del_razor0
as an art director of a television station, i must say it's much different than i had thought..
basically.. i'm in charge of EVERYTHING that visually represents the company..
from the expected... graphics on TV, print work for promotions within the community.. to things like.. if the news anchors have a good haircut, what colors they should wear... set design for the daily news, telethon sets, vinyl graphics layout and desing for the news cars..
anyway.. it's a great job, and every day is different.. with lots of opportunities to do what you like..
this is the first job where i really don't have to report to anyone about my design before it's approved.. i'm the approver..
now.. granted.. i don't direct anyone else really.. however i like it that way.. i do what i love to do.. and don't have to deal with someone else's ideals getting in the way of good design and experimental ideas..
hope that helps yah some..
- vburo0
oh dear..
- devaur0
I just play online games all day!
HAHA
pretty much agree with tparsons.
I have also taken over the human resources. But working in a smaller firm you tend to wear more hats then just design.
- _salisae_0
there's a great book on advertising called
hey whipple! squeeze this
- _salisae_0
if your talking about art directing ads that is
- dan_dan_dan0
TKS. Just doing a bit of reading up on it; some employers have been interested in using me to fill an Art Directors position so I wanted to know more about it from people who maybe... well, know more about it.
- dan_dan_dan0
It helps loads Del_razor.
Cheers mate