Logo critiq
- Started
- Last post
- 10 Responses
- Atticus
This logo was due last friday. The company, or consortium more precisely, is called Intelligent Off-Road Vehicles. It has nothing to do with SUV's, but rather unmanned forestry machines.
I don't know if it's too abstract to see the four wheels of a vehicle, but my immediate problem is the green colour which implies more a plant company than forestry machines.
Suggestions?
- k0na_an0k0
brown.
but you need something else. if you hadn't told me what they were i wouldn't have known. maybe make them look more nobby like a tire?!?
- contra0
They look too thin cos they're just discs at the moment, doesn't really say off-road to me. Maybe you could fatten them up?
- antiprogram0
yeah i agree it needs more ruggedness more toughness, i dont think that the green makes it feel environmentaly i think it works with it, but then again the red makes it more agressive, i also like the horizontal version better
- mr_snuggles0
First rule for good logo/wordmark design - No gradients.
- drbyers0
the reason you create a logo is for instant identity.
ya got to ask yourself. does this logo concept burn itself into your memory?
take for example, the Nike Swoosh, or Coca-Cola band.
think identity.
- radar0
or maybe try 1 strong mark - definitely more rugged. I don't think you have to as literal as showing 4.
- function820
the logo gives the impression that no effort went into making it... perhaps a good conceptual start, but it certainly needs work
- boolean0
I like it. I agree with the gradient comment, but it says as much to me as any "swoosh".
- nosaj0
I like the direction - just think the tires need a little more detail/ personality. It looks OK now but I think if you refine it it could be great.
- Atticus0
Thanks boolean, was good to hear that. I appreciate all the other comments as well, it always takes some nerve to put up something on here for critique, but I needed it.