without internet
- Started
- Last post
- 33 Responses
- _salisae_0
another interesting topic in the book:
Over the last 15 years my firm has store-tested hundreds of package designs. When we first adopted this practice, the reactions of shoppers to our prototypes often differed in the extreme. One shoper would love design A, but hate-I mean HATE-design B. We began to realize that the audience for one product was likely to be different than the audience for another, and that its taste in design was also likely to be different. A little more delving revealed a fundamental split between two main personality types, those who relied mostly on hard information (facts) to make a purchase, and those who relied mostly on soft information (feelings).
Eventually we were able to diagram the shades of difference we found in the shoppers we encountered and created a chart that divides the world into four mindsets, based on people's job interests: applying, creating, preserving, and discovering. "Appliers," for example, gravitate toward graphics that are precise, realistic, and familiar, while "creators" go for the lyrical, abstract, and novel. Guess what? If you divide the chart down the middle, you have an approximate map of the left and right brain.
*wish i could show you the chart
- _salisae_0
my typing fingers are on fire! and when i say on fire!, i mean they are raring!
yar.
*tilts cowgirl hat to dutchy
- _salisae_0
sorry for hijacking your thread mrdinky.
without the internet i really don't think we would know what we were missing.
but i would miss you guys.
thank you internet god.
- ********0
nice work there salisae..
that last one was really cool!
- chossy0
What does melia mean?
- ********0
oh yeah and without the internet i wouldn't be where i am or doing what i am doing right now, and probably would be in university studying business admin
go internet r0x0r!
- _salisae_0
melia = last name of founder
thanks nick. you know i'd miss you the most. :)
- DutchBoy0
*just peeked again @ NT
*toothbrush in mouth
*tries to talk
dawhd boowhk izz amaaaaz'ng *brush *brush
http://www.amazon.com/gp/reader/…
*takes brush out of mouth
i am soo going to buy that one! thx salisae!
g'nite!
- ********0
*feels all fuzzy inside
lets make internet love now
- ********0
*kicks the tall dutchman in the balls
gnite dutchie!
- kevinv0330
i love the innernet
- canuck0
deep
- aesthetics0
real deep. had me thinking fer a moment there ;)