Design 4 YellowPages
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- dznrguy
Hello.
I've been retained to design a full-color ad for a client to go into the yellow pages. Is there anything I should know about working with color and this medium?Thanks in advance..
- ********0
contact yellow pages they are the ones who make the book so they would tell u.
- dznrguy0
yeah, i know that. I was just wondering if any of you have any stories regarding mistakes that you made and "if you would've done it again" maybe you'd have done something different, etc. Ideas?
- ********0
oh... no sorry not me.
- k0na_an0k0
well. from what i have noticed. the shittier and gaudier the better. i did some work for a plumbing contractor for his website and the guy actually sent me their two page yellow pages ad and said 'make it look like this', which was a total piece of shit. red, blue and black, bold as humanly possible, extra large fonts and just fucking ugly.
reason being, when someone is 'fingering' through they want their page to 'attract' the customer.
most horrid stuff in there.
- dznrguy0
thanks for the response Kona.
Anybody else have stories to tell? Things that the yellow-pages dudes dont tell you that you should know?? Like blue turning out like purple and shit like that?
- radar0
Don't use yellow in you ad.
I assume its like designing for newsprint - essensially thats what it is - expect it to bleed.
- Parent0
don't use a light colour.. you can use white... but, if the ad on the other side of yours is very black then yours will look shite.
- dznrguy0
thanks guys! great stuff!
anybody else?
should I know anything about colors not being accurate? or half-toning images, etc??