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- williamb
Anyone read this book, halfway through now, im so glad i don't work in advertising anymore...
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- putte0
It's hilarious! That book made me want to quit this boring design shit, and work in advertising...
- williamb0
Yeh, i know what you mean, i used to work at MCSaatchi in London...during the dotcom boom, and it was very similar to this book, and another called 'e'...Advertising is very up its own arse....poor creatives, its all very hard for the,,,YEH RIGHT!!!
- dave_bxcr0
that stuff wants me do things differently
- DutchBoy0
"a creative should SYSTEMATICALLY lead the CD to believe that it was the CD who had the idea in the first place. To achieve this he should start his presentations along these lines: "I've thought a great deal about what you told me yesterday..." or "in response to your idea the other day..." or even "I've gone back to your original line of thinking, and..." when, of course, it goes without saying that the CD didn't say anything yesterday, didn't have any ideas the other day, and didn't have any specific line of thinking in the first place."
hahaha..
- williamb0
STILL LAUGHING MY ASS OFF, GO BUY THIS BOOK, TH END IS EXCELLANT...READ T PRETTY MUCH IN 2 DAYS, VERY ENTERTAINING....
- DutchBoy0
*cough