html email
- Started
- Last post
- 6 Responses
- jakeyj
i need to create an email contianing graphics and so on. what's the best way/program to accomplish this?
gracias
- djenders0
You will definitely need an HTML editor like you use for sites, here are some specs I follow...
We have found these to be the most reliable...
HTML E-MAIL
Mailing Weight
HTML Versions of AdMail can not have a file size more than 50K. This includes both the HTML file and images. You can minimize the mailing weight through image optimization, strict HTML markup, and the removal of any unnecessary tags.Layouts
The design of the e-mail message should not exceed 500 pixels in width. Keep in mind that most e-mail clients have a small preview window and you should generate interest in the top 100-200 pixels of your message.All messages will have the OnWisconsin.com AdMail header and footer appended to the layout. You can view an example of this here:
http://www.journalinteractive.co…
HTML
Layouts should accommodate the resizing of text by the recipient. This also means you should avoid reliance on style sheets (CSS). That goes for both inline and externally referenced style sheets.Characters must be selected from within the US-ASCII character set (printable characters occupying positions 0-127). Replace characters outside this range with suitable proxies
(e.g., two dashes for one emdash) or HTML character entities (e.g., © for ©).Always specify ALT text for embedded images, especially images conveying information important to the meaning of the mailing (e.g., offer details). Unimportant images should receive null string ALT attributes (i.e., alt=””).
Avoid using Image Maps. Instead, cut up the image into individual pieces so that each area that should be linked will be a separate image.
Do not rely on BODY tag attributes (BGCOLOR, BACKGROUND, etc.) or mark-up within the HEAD tag as Web based e-mail clients will tend to filter out such elements in the final presentation.
Nested TABLES should be kept to the minimum. And since background colors on the BODY tag may not be rendered properly you should use tables for such attributes.
Embedded scripting (JavaScript, etc.) should be avoided.
Images and links should use absolute URLs. Journal Interactive will modify the IMAGE tags as needed.
NO FRAMES, ANCHORS or DIV tags should be used.
Copy & Content
Text should be easy to read, so be aware of the background colors used. When organizing the content within the design, optimize the message so the offer is easy to scan, with details following a summary of the offer.Relevant content is important. Optimize the information for two types of readers, those who read bullet points and those who want details.
Use headlines to grab attention while keeping the promotional copy to two paragraphs or less.
Link everything.
TEXT E-MAIL
Formatting:
Centering or aligning text to particular character positions on a line is discouraged. Limit justification of text to the left margin only.The line length should be restricted to 65 characters or less.
Characters must be selected from within the US-ASCII character set (printable characters occupying positions 0-127). Replace illegal characters with suitable proxies – e.g., (c) for ©.
Links should be placed on separate lines to improve readability and separate actionable content from the surrounding copy.
Character formatting (BOLD, ITALICS, etc.) are not permitted. Additionally do not use bullets or tags to introduce horizontal spacing.
Do not place punctuation immediately after links. Some e-mail programs will treat such punctuation as part of the URL and it will not link properly.
CAPS can be used to draw attention to various offers and help users scan for offers within the content. But keep in mind to do so sparingly.
SUBJECT LINES & SPAM
We suggest coming up with a few different subject lines for testing purposes. This is one of the easiest items to test and can affect open rates.
The length of subject line should be short and to the point.
Do not repeat text, be succinct and try to avoid spam related words.
Do not use all CAPS. Keep the majority of your text in lower case.
Avoid using unnecessary punctuation (!, $, 100%) to lower your spam ratings.
- slinky0
dang djenders
that was the best disertation of how to do an HTML email on this forum ever,
i was about to blast away and have them do a search for html emails... since there are billions of threads.. but yours was the best.
- JazX0
dB has about 20 threads on this, no offense. :) so use the Find button at the bottom.
- jakeyj0
djenders - nice
thanks for the info
anybody else care to pitch in?
- JazX0
- lemonfresh0
Their mass mail is great. copy and past from dreamweaver and you are on your way. custom name, dynamic id's in the links etc... this is by far the best for it's money.
allows tracking(if you use asp, php etc)
Cheers
Mark