Bad Logo=bad everything.

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  • surfito

    ]bitching]
    yes, second day trying to skect a site for a "corporate branding marketing P.R." company that has a logo that looks like if it was for a water bottle company.

    its suposed to be "hot and Trendy".

    im going to end up proposing my own new branding for the company i guess, but that usually gets rejected.

    its almost imp[osible to do something good when you work with a crappy ID, unless you hide the logo.

    my own advice for my self.

    use temporary hot logo.

  • Mimio0

    I know your pain.

    I've done a sort of a coral and isolate technique in the past if the logo isn't going to be changed.

  • shotgunflat0

    Yeah, I've done the corral and hide technique too. It seems to work most of the time. At the moment, we're working with this situation:

    Client has been in business since 1946. They developed their "new" logo about 3 years ago. It is a navy blue oval with the company name in bold all-caps Times New Roman. Below that is the "Company, Inc." line, also in TNR, only Italic. Below that, in Arial, is "Est. 1946."

    I don't even want to bother propsing our own ID work--they just had 14 trucks lettered with the logo.