Online ad rates
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- Tavish
Hello
Does anyone have an idea of where to get general info and pricing standards for ads on content-based website?
Anybody who works at an commercial online magazine?
Thanks:)
- ribit0
I'm producing an online magazine... would also like to know more about pricing, but it's really depends on your particular product and audience. Pricing for the major ad networks is easy to find...but as soon as you are specialized, and selling your own adspace directly to clients thats not relevant anymore.
There is http://www.iab.net for standards info.
- jox0
The pricing of ads generally depends, like ribit said, on target audiences and more often than not there's a pay per click system.
- ribit0
We've previously only offered pay per View, and supply View and Click reports. Our new adserver supports setting a campaign by Click, so we might start offering customers that option as well... as long as we can sort out the problem where the Adserver can't track the Clicks on some Flash banners (the Adserver can extract the links from some banners but not others...)