UK ikea commercial
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- ible
Does anyone know who did that new uk ikea commercial with all the moving furniture?
- JamesEngage0
dunno... but i like it... that is what their web site should be like!
- rasp0
its a great ad. would have hated to staory board that!
- JamesEngage0
they probably couldn't... tell pascii it's a concept :)
- ible0
im not saying the ikea one is a rip but this is not a million miles away from that commercial.
- JamesEngage0
The Fightclub one is the best though... when he walks behind the type.
- Xentic0
what's the URL of the UK ikea commercial?
- ible0
Hey James this is weird!! i looked for that ikea scene in fightclub which i remember was done by buf. So i checked out their site but they dont seem to show it in there fight club section http://www.buf.fr/?class=films&a….
so i just checked out there commercials and they are the ones who did it!
http://www.buf.fr/WORK/popup?mov…
so thanks for leading me the way with out knowing :)
- lowfly0
Buf may behind the 'concept', but it'll be the post-production guys that made the ad work so well, I've gone through all the main contenders - the mill, mpc, smoke&mirrors, blue post, cfc/framestore, no luck - I havn't tried rushes though...
- ible0
humm??
- JamesEngage0
i knew really
- JamesEngage0
ok... i ddin't really... it's on the fight club dvd though... it was very difficult to do because all of the items obviously reflect and absorb light so when you add an object or take one away... the whole scene changes
- ible0
i've watched this frame by frame and they've even done all the shadows to object movements.
and when the windows come down and it lights up the room.... very clever.My feeling is that most of the objects are 3d even the room. Then its just adding in the actors. If not then they've had to film all of the objects doing the same pan.
who knows?? whatever ... its just great.
- ColinZeal0
so what's the music used in the ikea ad? it's been in my head all week
- Chip0
May find it here somewhere:
- zerofivehund0
I think it's done by Stylewar and Swiss... www.stylewar.sewww.swiss.se