advertisement requirements
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- ldww
couple questions about the below (i hardly ever do print)
1) should i save the entire ad as a tiff (instead of eps or pdf)
2) what is a digital halftone proof?
3) what is all this hearst?
"In order to maintain compliance with Hearst specs, advertisers are required to submit only TIFF-IT/P-1 or PostScript files that are created using the guidelines outlined in Hearst's Digital Specs and supply a digital halftone proof that is created from that digital file. "
- ad10
Ask them what file format they want or ask for the "guidelines" you mentiom at the bottom of your post: I think "Hearst" probably own the paper that you are designing the ad for and will have guidelines covering all their publications.
A Digital Halftone proof will be a high end colour print out to give an good idea of what your work sposed to look like
- miracola0
Their specs are found here:
- miracola0
1. yes, looks like you should save your ad as a TIFF file.
2. A digital Halftone proof is a matchprint. It is the most accurate proof you can get to determine colors, placement, etc without having to do an entire print run. Matchprints can be quite expensive. But many printers require them.
3. Hearst is a huge company started by William Randolph Hearst. A large media company.